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Shelley Darlington, Founder of Strong Curves

Who am I?

My Journey to Empowerment

Hello, I'm Shelley Darlington, the heart and soul behind Strong Curves. My journey in fitness began in my teenage years when I was anything but the embodiment of health and confidence. Fast forward through years of personal struggle and transformation,

I've emerged as a certified Personal Trainer (Cert IV), Nutritionist (Cert IV), Health & Wellness Coach, and a 150hr Yoga Teacher. With over a decade of experience, I've dedicated myself to helping women achieve their health and fitness goals.

The Strong Curves Philosophy:

Founded in 2013, Strong Curves is more than just a fitness brand; it's a celebration of women's strength and beauty. Our philosophy is simple: lift weights, build strength, lose body fat, and have fun doing it! Whether at home or in the gym, our workouts are designed to be effective and enjoyable.

Our core values are rooted in excellence, integrity, and customer satisfaction. We foster a culture of continuous learning, embracing challenges as opportunities for growth and pushing the boundaries of what's possible.

Shelley Darlington, Founder of Strong Curves
Shelley Darlington, Founder of Strong Curves

What I Offer

Empowering Tools for Every Woman:

Whether you're a busy mom or a single professional, I've got you covered. The Strong Curves app is your go-to for building muscle, strength, and losing weight with workouts that are both fun and effective. You'll find healthy, homemade recipes that the whole family will love, and a community of like-minded women to support you on your journey.

Fitness Essentials:

To enhance your workout experience, check out our range of fitness equipment, including resistance bands, fabric hip bands, squat sponges, and cable ankle straps. Each product is designed to help you get the most out of your Strong Curves workouts.

Knowledge at Your Fingertips:

Don't miss our ebooks and digital guides, which are packed with insights and tips to guide you on your fitness journey. And for those who love to cook, the Strong Curves Cookbook is a treasure trove of delicious, health-focused recipes.

Connect With Me

Join Our Community:

Stay connected and get inspired! Follow me on YouTube for regular fitness tips and workout videos. Join our Instagram, Facebook, and TikTok communities to stay updated, share your journey, and find support among fellow Strong Curves enthusiasts.

Shelley Darlington, Founder of Strong Curves
Shelley Darlington, Founder of Strong Curves


Your Fitness Partners:

Explore our range of products designed to complement your Strong Curves journey. From our comprehensive app to home and gym equipment, ebooks, and the must-have Strong Curves Cookbook, we've got everything you need to succeed.